Recruiting involves finding the right candidates. However, there’s another facet of the process. Landing the best team member also requires aspects of marketing and sales. You need to showcase what your organization can offer prospective candidates and convince them that they belong on your staff.
As with other forms of marketing, this starts with understanding what people want. You need to determine the features that candidates value most. From there, you can better target your communications to maximize the impact.
This effort also involves weighing your best and worst qualities as an employer. This way, you can focus on your most attractive aspects as you look to entice top talent. To better focus your recruiting, here are some ways you can effectively showcase what your organization can offer prospective candidates:
Determine Your Best Qualities as an Employer
Before trumpeting your best qualities, you need to answer an important question: what exactly are your best qualities? Determining this requires a little soul-searching.
Look at your organization and determine the value you can provide candidates. Think about it from an employee’s perspective. This way, you’ll know how to approach your recruiting process.
Here are some of the possible aspects that can attract job candidates:
- Above-Average Pay
- Strong Benefits
- Growth Possibility
- Travel Opportunities
- Chances to Develop Skills
- Excellent Culture
Define Your Recruiting Advantage
Don’t only look at yourself. At the same time, learn as much as you can about your industry and the overall job market. After all, your ability to recruit doesn’t get decided in a vacuum. You need to compete with the other employers out there.
Research the current state of the market. Figure out what candidates are prioritizing and decide what you need to do to land the best talent.
Create a Communication Strategy
Once you’ve determined your company’s best selling points, it’s time to begin showcasing those traits to candidates. But what’s the best to frame your message? Answering that question requires a well-organized communication strategy.
Here are a few ways you can explain your value to potential candidates:
- Add content to your corporate website targeting job candidates.
- Include posts on your social media feeds highlighting the value you provide your employees.
- Craft an engaging, informative job description.
- Discuss the upside you can deliver as part of the job interview.
Keep Your Messaging Consistent
It’s not enough to create a strong sales pitch for job candidates. You also need to make sure that applicants receive the information at every stage along the recruitment path.
This will reinforce the ideas you want to deliver. At the same time, a consistent message will make sure that no confusion or contradictions seep into your communications.
Anticipate Candidate Questions
The best candidates will be informed and curious. They will have questions. To make yourself attractive to these potential employees, you need to have winning answers to give them.
As such, think about the likely queries you’ll receive and craft responses that are consistent with your established communications goals. Remember: you need to be prepared for tough questions as well. Think about possible weak points in your pitch and understand how you’ll discuss these topics with candidates.
Stay Responsive to Feedback
When you market your offerings to clients, you keep their needs in mind. You conduct surveys and data analysis to understand how to shape your marketing, honing your pitch to better appeal to your target audience.
Consider the same strategies as part of your recruiting effort. Talk to candidates about what they are looking for in an employer. Stay responsive to their feedback. That way, you can improve your communication over time and consistently recruit the best candidates available.
Is your organization showcasing all that it has to offer during the recruiting and/or interview process? Partnering with a top professional recruiting agency, like Elby Professional Services, can help. You’ll get the insights and guidance you need to upgrade your recruiting process.
Contact Elby today to learn more.
