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Employer Branding: How it Can Benefit Your Organization

Branding is more than logos and catchphrases. It summarizes your reputation, helping to define your standing within your industry. This is true for all aspects of your operations, from your dealings with customers to your efforts to recruit the best employees.

Here, we’re going to focus on this second aspect. As much effort as you put into your consumer-facing brand, how much thought do you invest in your employer branding? A more concentrated effort on this front can significantly benefit your organization.

The statistics underline the value of employer branding. One survey showed that more than eight out of 10 job seekers (84%) identified a company’s reputation as an important factor to consider. Meanwhile, half of candidates refuse to work for an employer with a bad reputation, even if more money was involved.

With all this in mind, here are some of the ways you can benefit from improved employer branding, along with steps you can take in this direction:

Benefits of Improved Employer Branding

We’ve seen some statistics indicating the overall value of improving your profile with job seekers. But what are the specific ways this effort helps you? This strategy can provide advantages on multiple fronts at once:

Attract Better Talent

With a better employer brand, candidates will seek you out. This will reduce the effort it takes to reach talent in the first place. As you start the process, you’ll have a deeper pool of job seekers.

Raise the Odds Top Candidates Will Accept Offers

Land your top candidates by reducing the effort necessary to sell them on your value as an employer. A better branding effort gives you a boost here. When you deliver a job offer, your prospective team member will be excited to grab the opportunity.

Improve Retention

A strong employer brand provides value even after someone joins your organization. Understanding what you bring to the table strengthens relationships with your current staff. They will be more likely to stick with you for the long haul.

How to Upgrade Your Employer Brand

Convinced there’s value in upgrading your employer brand? Making that determination opens up a new set of questions. Specifically, it’s important to consider the best way to achieve that goal.

Your precise gameplan will depend on your specific circumstances. That said, some steps can help shape your process. Here are some strategies to consider:

  • Determine Your Brand: Before trumpeting your brand to the world, you should take time to determine the exact message you want to send. Consider your competitive advantages as an employer and the best way to connect with the kinds of job seekers you most want to attract.
  • Talk to Your Employees: Your current team members offer an excellent resource in this process. Solicit feedback about what makes them proud to work for you. This will help focus your messaging.
  • Optimize Your Recruiting Process: Part of your employer brand comes from the way you treat candidates during the recruiting process. Give the best experience possible, even for job seekers who aren’t likely to get an offer.
  • Have a Communication Strategy: How will you showcase your brand to the world? Think of ways to get the word out, such as social media or your own website.

Looking to Continue Building Your Brand and Find the Right Prospective Employees?

A great employer brand will help you get the most out of your recruiting efforts. You’ll also get a boost from a strong partner. A top recruiter, like Elby Professional Services, can connect you with the right candidates!

Contact Elby today to learn more.

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