Prioritise employer branding so you can highlight what makes your organisation unique to job candidates. This can help you differentiate your brand from others in your industry. It could boost your chances of generating interest from top talent. And it could drive quality job candidates to your organisation.
As you evaluate your brand, think about how job candidates currently view your organisation and how they will look at it moving forward. Here are three employer branding factors to consider.
1. Culture
Use your culture to make your brand stand out in the talent marketplace. Your culture highlights what your brand is all about and why job seekers will choose it over others in your industry. It resonates across your workforce, driving employees to consistently give 100%.
Enhance your company culture by learning how your current personnel feel about it. Utilise employee surveys to get a glimpse into how workers feel about your brand and what you can do to improve it. From here, you can take steps to bolster your culture and employer branding.
2. Values
Account for your organisation’s values as you look for top talent. Ideally, job seekers will have no trouble learning about your organisation’s values during the application and interview processes. They’ll understand what values are important to your organization and, as such, how they can promote them if they join.
Ask questions relating to your values as you discuss employment vacancies with job candidates. For example, if your organization values communication, find out how a candidate engages with their peers and superiors. This provides insights into a candidate’s communication skills.
Along with this, find out if a candidate has the key traits you are looking for during an interview. If so, they could prove to be an excellent addition to your team.
3. Growth Opportunities
Showcase how your organisation gives job candidates opportunities to grow and thrive. Share details about career advancement opportunities with job candidates. That way, you can make it clear to candidates that you want them to remain with your organisation long into the future.
When you promote job vacancies, highlight examples of team members who joined your organisation, committed time and energy to their work, and are reaping the benefits of their efforts today. These examples illustrate how a candidate can build a career within your organisation. It may drive candidates to apply for jobs with your organisation and do everything they can to land them, since you’re likely to provide them with many opportunities to achieve their career goals.
Take Your Employer Branding to the Next Level to Distinguish Your Organisation from the Competition
It takes hard work and patience to maintain successful employer branding. Fortunately, Elby Professional Recruitment can help. We understand the branding challenges that organisations face. To address them, we put the human touch back in recruiting, ensuring you are well-positioned to attract and retain talent that lines up with your expectations.
Give us the opportunity to assist you with your talent search and employer branding efforts. Contact us today to request talent.
